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Research papers

The non-existing frontier

Innovation is not simply a buzzword, but is becoming a reality within organizations. Market research is positioned as the natural place for user-centered innovation within companies, but this is not always recognized. Ronald Burt's ideas concerning...

Catalogue: Innovate 2006
Authors: Luis Arnal, José Tapia
Company: INSITUM
May 10, 2006
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Citation

Arnal and Tapia (2006a, May 10). The non-existing frontier. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/the-non-existing-frontier